Brand Guidelines v1.0

cohome Brand Guidelines

Building homes, together.

cohome is a room-sharing platform built for the average middle class. We believe everyone deserves a comfortable, affordable home — and that sharing space should feel safe, transparent, and genuinely delightful.

Brand Story

Making shared living accessible, transparent, and delightful for the average person.

Housing shouldn't be a luxury. Yet in cities worldwide, rising rents push young people into opaque, stressful searches. cohome exists to change that. We pair smart technology with human empathy to connect people with rooms — and roommates — they'll genuinely enjoy.

Vision

A world where finding a shared room is as easy — and as safe — as booking a hotel.

Mission

Empower middle-class renters with verified rooms, fair prices, and a community they can trust.

Trust

Verified listings, real photos, honest reviews.

Transparency

No hidden fees. What you see is what you pay.

Affordability

Smart filters to match your real budget.

Community

Roommate compatibility & shared values.

Logo Usage

Our logo is our handshake.

The cohome logo combines a house icon with two friendly faces — representing shared living and human connection. Always give it room to breathe.

Sizes

cohome.small

cohome.default

cohome.large

cohome.

On light background

cohome.

On dark background

Icon Only

Use the icon alone for favicons, app icons, and small-space applications where the wordmark won't be legible.

Maintain minimum clear space equal to the icon height
Use on solid, uncluttered backgrounds
Use the provided color variants only
Scale proportionally from the source SVG

✕Don't

✕ Stretch or distort the logo in any direction
✕ Recolor the logo outside the brand palette
✕ Place over busy photographs without an overlay
✕ Add drop shadows, outlines, or effects to the logo
✕ Use the logo below 24px height

Color Palette

Colors that feel like home.

Our palette balances professional trust (blue) with approachable warmth (gold), grounded in clean, warm neutrals.

Primary Blue

#2563eb

Primary actions, links, brand identity. Conveys trust & technology.

Primary Light

#3b82f6

Hover states, secondary buttons, highlights.

Primary Dark

#1d4ed8

Active states, dark-mode primary, text on light backgrounds.

Accent Gold

#f59e0b

Warmth, value indicators, badges, ratings. Adds personality.

Background Light

#fafaf9

Page background in light mode. Warm off-white for comfort.

Background Dark

#0c0a09

Page background in dark mode. Deep warm black.

Surface Light

#ffffff

Cards, modals, elevated surfaces in light mode.

Surface Dark

#1c1917

Cards, modals, elevated surfaces in dark mode.

Typography

Clear type, confident voice.

We use the Geist font family — clean, modern, and highly legible across all sizes and devices.

Aa Bb Cc 123

Geist Sans

Bold / Semibold — Headings, buttons, emphasis

Aa Bb Cc 123

Geist Sans

Regular / Light — Body copy, descriptions, labels

Aa Bb Cc 123

Geist Mono

Regular — Code, data, technical labels

Type Scale

48px

Display

Find Your Room

36px

Shared Living, Simplified

24px

Smart rooms for smart budgets

20px

Transparent pricing, always

16px

Body

Browse verified rooms with real photos, honest pricing, and community reviews.

14px

Small

Last updated 2 hours ago. 12 rooms available in your area.

12px

Caption

Prices shown include all utilities. Terms and conditions apply.

Voice & Tone

How cohome speaks.

We talk to our users like a helpful friend who happens to know a lot about finding the right room. Friendly, clear, empathetic, encouraging.

Friendly but professional

We're warm, never corporate-cold. But we respect your time.

Clear and direct

No jargon, no fluff. Say what you mean in plain language.

Empathetic

We understand budget stress. We never shame or upsell.

Encouraging

Help users feel confident in their choices. Celebrate wins.

Write like this

“We found 3 roomsin your budget near Downtown.”
“Your room is booked! Here's what to expect on move-in day.”
“No rooms matched? Try widening your search radius — you might find a gem.”

✕ Not like this

“Our proprietary algorithm has surfaced optimal co-habitation solutions.”
“Upgrade to Premium to unlock exclusive listings!!! Don't miss out!!!”
“Error 403: Resource unavailable. Contact system administrator.”

Target Audience

Who we build for.

Three core personas guide every product decision, every word of copy, and every design choice.

📚

The Student

Traits

Budget-conscious
Needs fast WiFi
Near university
Social & flexible

Pain Points

Can't afford full apartments
Doesn't know the area
Worried about scams
Needs short-term leases

💼

The Young Professional

Traits

Values quality + affordability
Remote worker
Wants a quiet space
Career-focused

Pain Points

Rent eats the salary
Needs a reliable workspace at home
Wants vetted roommates
No time for long searches

✈️

The New Arrival

Traits

Moving to a new city
Needs furnished room fast
Open to sharing
Adapting to a new culture

Pain Points

No local references
Language barriers
Doesn't know fair pricing
Needs move-in ready spaces

Marketing Messages

Key taglines & slogans.

Consistent messaging across every touchpoint — from billboards to push notifications.

Primary Tagline

“Find Your Perfect Shared Room”

Use in: Hero sections, app store listings, ads

Secondary Tagline

“Smart rooms for smart budgets”

Use in: Supporting headlines, social bios

Social Tagline

“Home is better, together”

Use in: Social media, community campaigns

Brand Assets

Everything you need, in one place.

Download official brand assets for press, partnerships, and campaigns.

cohome Brand Guidelines

Making shared living accessible, transparent, and delightful for the average person.

Our logo is our handshake.

Sizes

Icon Only

Colors that feel like home.

Clear type, confident voice.

How cohome speaks.

Who we build for.

The Student

The Young Professional

The New Arrival

Key taglines & slogans.

Templates that scroll-stop.

Everything you need, in one place.